Zak Lab

Figner – Using skin conductance… decision making
Mitkidis et al – Heart rate synchrony and arousal
Tversky and Kahneman – Judgment under Uncertainty
Appelhans & Luecken – Heart Rate Variability (HRV)
CNS Imotions Manual
Orquin & Loose – Review on eye movements in decision making
Dmochowski – Audiance preferences

Proof Particularly p. 291 and Search Plasticity